STITCH

WEB DESIGN/DEV & UX PROCESS

TEAM

Shade Bakare

Hope Idaewor

BACKGROUND

In West African culture, there has always been a huge market for custom made clothing. The tailors in this community work so diligently, yet the only way they truly showcase their work is through word of mouth. Similarly, clients lack the information necessary to make informed decisions before working with tailors. Living in a world where technology is transforming our communities, we set out to explore the potential technology gaps and uncover possible solutions to address the inefficiencies.

CHALLENGE

Create a digital platform to bridge the gap between clients and the tailors, while increasing the visibility of the market.

Note** This project is still live, and currently undergoing Usability Testing.

DISCOVER/ RESEARCH

ONE-ON-ONE INTERVIEWS

I began by asking a sample population about current processes so my team could analyze and determine how to build a solution that adds value.

Client: “If I want to have a garment sewn, I ask my mother, who asks her friends, who ask their friends. Until hopefully I find someone who has the availability to meet my deadline.”

Tailor: “This year I have tried to legitimize my business with a custom logo and packaging. However even though I put all my work on social media, it is difficult to be acquire new clients on a platform with limited opportunities for organic discovery.”

Client: “For my wedding, I had to travel over an hour to have someone tie my gele (traditional head-tie). It would have been nice to know if there was potentially someone near my location who could have done the same thing.”

ETHNOGRAPHIC FIELD STUDY

Met with tailors in their studios to assess how they went about their everyday work. Gained authentic perspective from both tailors and clients that can only be assessed in their natural environment.

SURVEY

Distributed online surveys in order to get a sample size of tailors in the Atlanta area.

ANALYZE

PERSONAS

There are two main users of this experience, both the customer looking to have a garment sewn as well as the tailor who is creating a profile and advertising their work.

NDIDI (TAILOR)

• 50-65 year old woman
• Part-Time Tailor
• 30 years of experience
• Limited Tech Savvy

FUNMI (TAILOR)

• 25-30 year old woman
• Nurse Practitioner
• Needs garment sewn for an event
• Tight deadline

STORYBOARDING

The completion of mock scenarios aided in our understanding of happy paths and potential deviations.

Word-Of-Mouth Discovery: Funmi is referred to Ndidi by a friend who has utilized her service in the past.

mouse over for zoom

STEP 1

Initial Phone Call

  • Discuss Pricing
  • Type of Clothing & Fabric
  • Timeline/Deadline – 3 weeks
  • Availability for in-person consultation

Deviations:

  • Funmi doesn’t like the price and decides to go elsewhere
  • Funmi no longer needs something sewn
  • Funmi’s timeline does not match Ndidi’s availability

STEP 2

In-Person Consultation 

  • Deliver Fabric
  • Select/Describe Design
  • Take Measurements
  • Set Pickup Date

Deviations:

  • Undecided on design
  • Client does not have fabric (Tailor does not sell fabric)
  • Tailor cannot meet deadline
  • Tailor is not experienced enough to execute design properly

STEP 3

Fitting/Pick Up

  • Try On Garment
  • Make Alterations
  • Finalize Garment
  • Process Transaction

Deviations:

  • Change Design (very common)
  • Measurements change (weight gain/loss)
  • Change of fabric needed
  • Garment is unfixable
  • Client is unable to pay for services
  • Final design is not accurate

DESIGN

ROUGH SKETCHING

WIREFRAMES

TESTING

OBJECTIVE

Validate our website design, discover possible errors, and ensure that our platform has a seamless experience for all actors.

TEST METHODS

Usability Testing

  • Heuristic Evaluation

  • Keystroke-Level Models

  • Observational Study

KEY PERFORMANCE INDICATORS

  • Clients are able to filter through tailors based on location

  • Clients are able to view tailor profiles and work

  • Clients are able to contact tailors through the form on their profile

  • Tailors are able to easily create a profile

  • Tailors are able to edit, manage and update their profile information

  • Tailors are able to receive communication from potential clients