Minimal Skin

Logo & Package Design

 

Ingredient Iconography
I began by focusing on the foundation of the brand, it’s simplicity of ingredients. Although the branding was meant to be simple, I did not want it to come across oversimplified and scientific. With fewer than 6 recognizable ingredients in each product, there was an opportunity to highlight the active ingredient by incorporating imagery.

Logo/Branding

The mantra of this project was, “Simple is harder than complicated”. Nowhere is this truer in this project, than the logo. ┬áHere I’ve shown the top three contenders. In the end, we went with the simplest of them all.

Label Design

On the label I played around with combining the iconography and product details (weight, logo, ingredients) to find an appealing composition. I also started to incorporate colors that paried well with active ingredients so different products could be easily identifiable by color.